Although QR-codes and Augmented Reality have been introduced decades ago, we finally see that the application of these technologies are gaining maturity. When we started in 2010 working on the offline-online connection we were convinced that in the near future everything we see in the real world could be made actionable. The camera capabillities of smartphones made them the ideal tool for bridging the gap between the real world (offline) and the online world.

We are very happy to announce that the CEE Platform has been launched in Chile in the OOH market. CEE platform in collaboration with Clear Channel Chile have create a great concept to enhance the OOH experience by making all the digital displays in Santiago interactive with the CEE App.