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Fepe International

Fepe International is a worldwide association focusing on outdoor advertising companies. They’re engaging in worldwide lobbying with international organizations, political opinion formers and authorities. They play a leading role in the standardizations of labels for outdoor advertising research data.


Fepe hosted a business event allowing businesses to showcase their products and services. We at CEE joined in and had the chance to showcase our service to the world. Visitors could scan our banner (see below) with the CEE app and had a chance to win a price.

The campaign

What was in it for them? Well, besides a real life showcase of the CEE platform and scanning techniques, they could also win FC Barcelona tickets or a Leonel Messi shirt. All they had to do was scan the banner and fill in a form on the page displayed on their mobile phone. An easy and fast way to activate a target group from any offline medium.


As a result of this event we managed to showcase in a fun way how to bridge offline with online and at the same time generate valuable leads.